From Brave Ideas to Distinctive Design

If we don’t make you feel something, we’ve failed.

Provocative design doesn’t come from necessity or practicality. It comes from something else. An aspiration to achieve something different. To take leaps and challenge conventions. To explore new concepts and new outcomes in the pursuit of finding new ways to express a vision that is singular and unique. And while you could argue that none of these things are necessary to build a car. To design a Lexus, they absolutely are.

THE STUNNING NEW LC CONVERTIBLE

The most expressive open road soft-top.

Deliberately daring and provocative, the first-ever LC Convertible provides a unique driving experience designed to stimulate the senses and express ultimate beauty. The uncompromising soft-top roof and bold design aesthetics create a unique silhouette, rivalling the flowing lines of the coupe, with a sporty disposition befitting a flagship convertible.

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FROM BRAVE IDEAS COMES DISTINCTIVE DESIGN

Brave. Different. Directional. Lexus design is deliberately daring, always provocative and instantly recognisable. Our signature styling never fails to stir emotions and inspire boundary-pushing new ideas. Freedom of thought and expression are of the utmost importance to us.

SPINDLE GRILLE

The Lexus spindle grille is a bold statement that demands attention. While it receives subtle reinvention through material and design with every incarnation across our range, its iconography endures. It’s unmissable presence is always striking and never ignored.

  • L-HEADLIGHTS

    Our L-shaped lights play in harmony with our spindle grille, creating an imposing presence. At the front and rear of every vehicle, our name is evoked. Always evolving, the lights are shaped by technological advances, as well as stylistic development.

  • CHARACTERISTIC PROFILE

    Every Lexus offers a striking silhouette. Profiles are streamlined to showcase sophisticated aerodynamics, while deep creases and distinct angular lines echo the first letter of our name. Design, craft, engineering and performance combine with unified, distinctive purpose.

SHAPING THE FUTURE

Bold, brave conceptual thinking is what powers Lexus design. We're relentlessly exploring and pursuing new ideas. Imaginative concepts which we translate into visionary vehicle design. Witness some of the projects propelling us into the future. Making the seemingly impossible possible.

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DESIGN BEYOND THE ROAD

Our boldest ideas become concept cars and eventually take shape in the form of production vehicles, but inspiration also has more futuristic, avant-garde outcomes. We re-imagine movement and travel without limits. From the air, to the sea, to the sidewalk, we’re open to creating vehicles for any space, and any moment.

INTERSECT

INTERSECT BY LEXUS is a sensorial experience, reflecting the brand’s design and environment ethos. A place where creative minds meet and share ideas; where inspired people intersect with sublime expressions of culture.

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  • THE SLIDE

    Meet the SLIDE hoverboard: a new form of motion. Crafted by masters of design, this is skateboarding radically reworked.

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  • THE LY 650 LUXURY YACHT

    From concept to reality, this stunning sea-faring Lexus is the perfect addition to the Lexus lifestyle.

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Lexus Design Awards

Lexus Design Awards seeks to inspire and propel the next generation of imaginative designers. Since 2013, this international design competition has provided the chance of a lifetime for up-and-coming designers to win the prestigious award for innovative design excellence, fund and build their prototype with world-class mentors, and reach unparalleled exposure to the global design community and media.

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The images and content have been sourced globally. Cars and accessories may differ from final New Zealand specification.

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