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Though some critics claim hybrids will go away soon, Lexus will continue to invest in hybrid technology because we believe it is the next great advancement in automobiles. Many leading automotive experts predict that hybrid technology will spread across all segments and into virtually all types of passenger vehicles. Manufacturers make (and stop making) vehicles based on customer demand. Once customers experience the power, fuel economy, reduced emissions, versatility, convenience and (in the case of Lexus) the luxury of a hybrid, there will be no turning back. |